Almost everything your business runs on lives in one place: you. The Founder's Folder is how you prepare for the worst so you can set your business up for the best.
FOLDER
FOUNDER'S
The
From the Desk of Autumn Ceniza, Founder of Coterie
Almost everything your business runs on lives in one place: you. The Founder's Folder is how you prepare for the worst so you can set your business up for the best.
A free guide. The folder is yours to keep and build on.
FOUNDER'S FOLDER
The reason it exists
There's a question most of us avoid until we're forced to look at it: what would happen to the business you've built if you suddenly weren't the one running it?
A health scare. A family member who needs you. A stretch out of the country with no real way to be reached. A season where you simply have to step back for a while. The reasons vary, and most of them have nothing to do with worst-case scenarios. What stays the same is that everything would still depend on knowledge only you are holding.
From passwords, to vendors, to contracts, to banking accounts, to relationships… the small things that would take someone else months to reconstruct. The Founder's Folder is a guided framework for documenting that invisible architecture and keeping it somewhere it can actually be found. Inside, I walk you through exactly what to gather and how to organize it, so the most valuable parts of what you've created don't disappear into your own memory.
This isn't about bracing for catastrophe. It's about building a business that can stand on its own, so that whatever pulls you away, planned or not, the people who matter most have a map instead of a mystery.
passwords, logins, and accounts that everything depends on, gathered instead of scattered
contracts and commitments that are still in motion, and where they live.
operational details and small decisions that live only in your head right now, written down at last.
What the Founder's Folder actually is
This is a guided document that walks you through building your own Founder’s Folder, one section at a time. You make a copy, follow the steps, and end up with a single organized place that holds everything your business quietly runs on.
your vendors, contractors, and service providers, and how to reach each of them.
banking, payment, and financial accounts someone would need to keep things running.
standing connections and conversations that exist because of you, and that no document currently captures.
Who this is for
This is for the woman who has built something real and is, if she's honest, the only one who knows how all of it actually works. You are the person everything routes through. You hold the logins, the history, the relationships, and the hundred small decisions that keep it all moving, and almost none of it exists anywhere outside of you.
You'll never regret having this. Put your name below and I'll send you the Founder's Folder to keep and build on.